Hurry! Hurry! Offer ends soon!

     We are bombarded with ads that come to our houses, to our emails, through our televisions, on the websites we visit, and even through our phones via texts, apps and phone calls.  There is always an urgency in these ads: "Hurry, hurry!  Offer ends soon!" 

    We know why they do it this way: if they can create a sense of urgency, people are more likely to purchase whatever it is before their rational brain can kick in and point out that we don't actually need whatever it is they are selling, and often we don't even want it.  There is danger from companies that want to sell more! more! more! in giving people time for them to think about what they are doing.  There is also the fallacy that if you buy something on sale that you are saving money.  You are still buying whatever it is.  You are still paying money for that item.  Unless it is something you were looking to buy and planning to buy that you then found on sale, you have not saved money.  You have spent money on something you probably didn't need.  Most of the items people buy in this way might be used once, maybe, but then end up in the drawer or garage and are not used again.    

    While some of us can see through these sales tactics, other people also use this same method to trick us into believing certain things or reacting quickly in other ways.  If they use the scare tactic of, "If you don't do this NOW, then these bad things will happen!" it effectively turns off people's ability to think and make rational, logical decisions.  Propaganda ads use this urgency to convince you that dire situations will follow if you don't vote such a way, for example.  

    Scammers also use this urgency effectively.  Those phone calls from "the IRS" that insist you better head down to your local target and buy copious amounts of gift cards or else you will be arrested within an hour affectively scare people into failing to consider how likely the whole scenario really is.  I was reading an article about the latest scams, one of which is to use AI to impersonate loved ones' voices who urgently ask for money to be wired in order to keep them out of jail or to save them in some other way.  Scams using Zelle or Venmo have also become common, and again, one thing they all have in common is the urgency with which they push you to respond.  

    I've seen this happen so often that at this point, anything that is presented to me with urgency I receive with great suspicion.  

    But today I found myself wondering if this manufactured urgency is part of the mental health crisis in this country.  That urgency creates anxiety, and if that anxiety cannot be addressed or attended to, it can lead to serious depression. We run around feeling that we have to move fast, fast, fast to get things done.  We make decisions based on urgency and how quickly we can move so that we have time for other things that we will also zoom through as fast as we possibly can.  We aren't living in the moment anymore.  We aren't taking time to enjoy the day.  Everything feels urgent.  

    My challenges for all of us today:

    First, be very wary of the urgencies others bring to you.  The faster others are pushing for something to be done, perhaps the slower we should move to respond so that we genuinely have time to think things through with our non-anxious, rational brain.  

    Second, and again, this is for all of us: I want to encourage us all to breathe!  This life is for living, for enjoying, and that means we need to take time to be in each moment and savor what is good, what is beautiful, to see where God is, where the good is, where love is, without letting our brains run to what must be done next.  

     Finally, try not to let the urgency of others become a contagious way to functioning in the world.  We change the culture by acting differently in the world.  For today, I encourage you to find the moments of quiet, of peace, to rest in those moments and to slow down.  What must be done will be done.  What does not need to be done in this moment or today can wait.  Maybe we will find it didn't really need to be done at all!